Did someone say TGIF?

Friday is a media brand for progressive millennials and Gen Zers. I started it in January 2020 because I was already spending a (probably) shocking amount of time thinking about celebrity gossip, trending TV shows and who said what on Instagram. But there is a good reason for all that pop culture consumption: I know these stories matter.

The shows and movies we watch, songs that go viral, authors we idolize, internet memes that take hold despite language or geographic borders, celebrities we follow, both literally and figuratively—they all say something important about the world we live in, the beliefs we hold and what we value, or don’t.

If this sounds like something you’d be into, sign up for the weekly newsletter to get smart analysis about the week’s biggest pop culture stories. For more Friday, follow the brand on Twitter, Instagram and Facebook. And definitely drop me a line to share tips, rants and pop culture thoughts.